Julia haart5/16/2023 ![]() What convinced you to move over to Elite? And when I yelled at him, he took it like a man. As sheltered as my life had been, his life had been the diametric opposite. The first year of our interaction was me yelling at him. We made the first ever stretch Leavers lace so that when you wore a thong, it didn’t slide up your crotch. We made the most whisper-light chiffons with stretch. ![]() We changed the way that stretch was incorporated into materials. My goal became: It has to feel like pajamas, even if it looks like glitz and glamour. We’re still suffering to make some dude look at us? It’s outrageous. Women shouldn’t have to choose between beauty and comfort. That was your goal for La Perla? Comfort and luxury? So he contacted La Perla, which had just gone through four creative directors. This guy in Hong Kong, he was on the board of La Perla the women in his office had bought my shoes, and all they talked about was how comfortable they were. I once said to them, what made you invest in me? One of them said, “Julia, you just looked like you wouldn’t fail, and we just trusted that.” Third investor in an eye doctor’s office. I found investors in the craziest places. She has since created an in-house made-to-measure fashion brand, e1972. She met her second husband there, the Italian entrepreneur Silvio Scaglia (who now goes by Silvio Scaglia Haart), and in 2019, he brought her on as a co-owner and the chief executive of Elite World Group, the modeling and talent conglomerate. A few years after that, the Italian lingerie and swimwear brand La Perla, then attempting a short-lived transition to ready-to-wear and churning through leadership like so much cold-pressed juice, named her its creative director. “Because that, to me, was freedom.”Ī few months later, despite having no formal design training, she debuted a luxury shoe brand. “When I left, I wore the lowest-cut tops I could find, the shortest shorts,” she said. In fashion, she found self-determination. So miserable that she often contemplated suicide, Haart fled in late 2012. A homemaker and mother of four who sold life insurance on the side, she lived in an ultra-Orthodox Jewish community just north of New York City. Nine years ago, Haart kept everything covered - knees, collarbones, hair. (She also wore a square-cut diamond, of the approximate dimensions of a Starburst chew.) As she lounged on a marshmallowy sofa, Haart’s knees showed, elegantly, below the hem of a floral Dior minidress, above custom-made Gucci platform sandals, through beige fishnet stockings. This was on a blazing July morning, in a room off the lobby of Haart’s hyperluxury Tribeca building, a week or so before the July 14 premiere of “My Unorthodox Life,” a nine-episode unscripted Netflix series about her life. “I just don’t believe that God would put me into hell because my knees show,” Julia Haart, 50, said.
0 Comments
Leave a Reply. |